Through this poster, I wanted to experiment with how type can effectively deliver a mood/message. I wanted the 3D type to highlight the future of design and the

digital era ahead.

  • With the theme “an afternoon with women in design”, I was questioned on my colour choice for this poster. Why choose such neutral and dark colours when its a feminine event? I rejected this idea as this event was meant to represent the present, how women are shaping design now and into the future, and I believe that colours that give a strong, and deep connotation can be associated with femininity. In the present day, this term has no real meaning and can be interpreted differently by many different people, regardless of their gender identity.

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