IMMORTAL:

A TYPOGRAPHIC STUDY / 2020

Prompt: Given the theme “Persistence”, choose a connotative meaning / word and explore the chosen word typographically.

To me, being immortal is being able to be stretched and contorted to every limit and still being seen as together and present. The type had to seem unbreakable, strong, and demand attention, while still bringing attention to how much it had been through over time.

- applications -

- exploration -

  • Researching key connotative meanings for given word and choosing which meaning / word would work for the entire project

  • Collecting mood words to help develop themes for typographic expression

- ideation -

- execution -

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