process

 

the poster

rough sketches

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developed concepts

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critiques: 

  • Every concept feels a little flat

  • Colour choices are VERY safe, explore more exciting and contrasting colour choices that feel new

  • Not all type needs to be “gamer-esque”, try different sans serifs, think outside the box!

  • Try different approaches to differentiating the french and english, all posters look vaguely similar

final concepts

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why?: 

  • I chose this approach for the poster and overall aesthetic for the redesign because it brought forward a more warm feeling that feels more inviting to new potential guests

  • While this is a complete redesign of their current aesthetic, it still includes the familiar grid to represent the multiple screens typically seen as the iconic part of the festival, and a prominent part of their marketing

the program

flatplan, original spread layouts

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colour scheme, imagery and type system

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