Every concept feels a little flat
Colour choices are VERY safe, explore more exciting and contrasting colour choices that feel new
Not all type needs to be “gamer-esque”, try different sans serifs, think outside the box!
Try different approaches to differentiating the french and english, all posters look vaguely similar
I chose this approach for the poster and overall aesthetic for the redesign because it brought forward a more warm feeling that feels more inviting to new potential guests
While this is a complete redesign of their current aesthetic, it still includes the familiar grid to represent the multiple screens typically seen as the iconic part of the festival, and a prominent part of their marketing