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process
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the poster







critiques:
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Every concept feels a little flat
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Colour choices are VERY safe, explore more exciting and contrasting colour choices that feel new
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Not all type needs to be “gamer-esque”, try different sans serifs, think outside the box!
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Try different approaches to differentiating the french and english, all posters look vaguely similar



why?:
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I chose this approach for the poster and overall aesthetic for the redesign because it brought forward a more warm feeling that feels more inviting to new potential guests
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While this is a complete redesign of their current aesthetic, it still includes the familiar grid to represent the multiple screens typically seen as the iconic part of the festival, and a prominent part of their marketing
the program






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