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process

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initial research can be found here

the poster

Screen Shot 2021-02-03 at 11.45.05 AM.pn
Screen Shot 2021-02-03 at 11.45.12 AM.pn
Screen Shot 2021-02-03 at 11.44.57 AM.pn
Screen Shot 2021-02-03 at 12.11.56 PM.pn
Screen Shot 2021-02-03 at 12.12.03 PM.pn
Screen Shot 2021-02-03 at 12.11.44 PM.pn
Screen Shot 2021-02-03 at 12.12.11 PM.pn

critiques: 

  • Every concept feels a little flat

  • Colour choices are VERY safe, explore more exciting and contrasting colour choices that feel new

  • Not all type needs to be “gamer-esque”, try different sans serifs, think outside the box!

  • Try different approaches to differentiating the french and english, all posters look vaguely similar

Screen Shot 2021-02-03 at 12.15.54 PM.pn
Screen Shot 2021-02-03 at 12.15.38 PM.pn
Screen Shot 2021-02-03 at 12.15.45 PM.pn

why?: 

  • I chose this approach for the poster and overall aesthetic for the redesign because it brought forward a more warm feeling that feels more inviting to new potential guests

  • While this is a complete redesign of their current aesthetic, it still includes the familiar grid to represent the multiple screens typically seen as the iconic part of the festival, and a prominent part of their marketing

the program

Screen Shot 2021-02-03 at 3.45.34 PM.png
Screen Shot 2021-02-03 at 4.19.45 PM.png
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Screen Shot 2021-02-03 at 4.19.59 PM.png
Screen Shot 2021-02-03 at 4.11.50 PM.png
Screen Shot 2021-02-03 at 4.17.27 PM.png
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